About The Not the Momma's Hat Shoppe Brand

Welcome, Traveler, to

Not the Momma’s Hat Shoppe


Here, among the ribbons, trinkets, and curious bits of treasure, hats are not merely made — they are conjured. Each one carries a story, a spark of whimsy, and just a touch of the fey.

Our tale begins in 2018, when Tynk R. Belle, co-founder and dreamer of peculiar dreams, stitched her very first felt pirate hat. It was meant only for herself, but as fate would have it, the guild at her local Renaissance Faire took notice. Soon, whispers spread through the camp — “Where did you get that hat?” And before long, others wished for hats of their own.

The name Not the Momma’s Hat Shoppe was born of playful rebellion and nostalgia. Inspired by a cheeky 90’s catchphrase and a wink toward brands that dared to do things differently, it became a banner under which whimsy could thrive.

How are these hats born? Sometimes from a dream, other times from staring into a sea of antique ribbons, fairy lights, and dangling baubles until inspiration strikes like lightning. Whether pirate, steampunk, goth, or something entirely unnamable, every hat is stitched with imagination and decorated with the unexpected.

And oh, the joy of seeing them in the wild — guild members at faires afar, patrons strolling through the dust and merriment, even eccentric souls who wear them boldly in the everyday world. These hats are more than costume. They are portals, personality made tangible, and a way to carry a little magic wherever you wander.

So linger a while, traveler. Browse our wares. Find the hat that calls to you — for here, at Not the Momma’s, no two creations are ever the same, and every one has a story waiting to be told.